Rebecca Poling is a nonprofit consultant who helps small and medium-size organizations with branding, expansion, and donor development.
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Active in the nonprofit realm since 2000, she has written extensively on nonprofit management and animal welfare, and taught workshops in social media and crisis communication.
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She's a leading figure in the animal welfare world who dedicated 17 years in Texas to advocating on behalf of pets and people.
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From 2007 to 2014, she served on the City of Dallas Animal Shelter Commission. She was instrumental in improving public perception of the city shelter, building transparency, and securing desperately needed increases to the shelter's annual budget. She consulted for the shelter on many special projects, including media, grants, and crisis management. That included overseeing social and traditional media, landing a $300,000 grant that funded the implementation of a volunteer program at Dallas Animal Services, and coordinating the shelter's response to a national incident at the height of the Ebola crisis in 2014. Her success laid the groundwork for the shelter's ensuing practices and procedures in these areas. She also chaired the city's first No Kill Task Force before co-founding a nonprofit that continued the mission.
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Rebecca also served on the Board of Directors of Texas Unites, a state-wide coalition of animal welfare organizations, and is the former coordinator of Texas Unites for Animals, the largest regional conference in the country.
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Since her relocation to Arizona in 2017, Rebecca's focus has expanded to include veterans and civic organizations, wildlife, and the environment. She has coordinated Special Events from Chamber mixers to the acclaimed Humane Society of Sedona Pet Lovers Gala and guided local organizations to increase donor donations - often more than tripling the prior year. She has counseled Board Members in best practices in nonprofit oversight, donor development, and planned giving, created dedicated income streams through sponsorships and recurring donation options. She has planned and managed online auctions, AZ Gives, Giving Tuesday, and North Texas Giving Day Campaigns. Rebecca has helped nonprofits supplement their fundraising tool kits with new technology and new approaches, refine their donor programs by using data to increase awareness, improve communication, and raise hundreds of thousands of dollars for local organizations through grants, special events, sponsorship programs, and online campaigns.
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Rebecca is a member of the Association of Fundraising Professionals and has earned an Advanced Certificate in Fundraising from the Association for Animal Welfare Professionals.

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