Every nonprofit organization should be leveraging social media for fundraising and reputation management, but to take full advantage of all that social offers, you need to have clear, definable, written goals.
A balanced social media strategy that follows a carefully prepared plan offers a myriad of opportunities for your organization. Social can help tell your story by promoting the work you do, celebrating your successes, publicizing events, driving traffic to your website, encouraging donations, empowering your supporters, and enhancing transparency. Social can help recruit staff and volunteers, increase awareness of your organization, provide resources and information, take customer service to the next level, and ease demand on current staff and volunteers. Social can also build a foundation for future crisis and lay the ground work to establish your organization as the preeminent resource in the community.
But if you don't know where you're going, how will you get there? A social media plan can help answer that question.
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