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REBECCA POLING
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Rebecca Poling
Mar 23, 20242 min read
Fundraising vs Marketing
I get asked this a lot, so let’s explore the distinction between fundraising and marketing in the context of nonprofit organizations:...
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Rebecca Poling
Sep 6, 20232 min read
EOY 2023: Trends & Insights
Various studies have shown a significant drop in amount of individual donations in 2022, but an increase in the number of people...
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Rebecca Poling
Aug 9, 20221 min read
Plan Ahead for a Successful Year-End
Yes, that's a Christmas Tree. Why now? Well, you probably know that most non-profits raise 25%-50% of total donations during the last...
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Rebecca Poling
Aug 5, 20221 min read
The clock is ticking for N. Texas Giving Day
Texas Non-Profits please remember: There are only 10 days left to register for North Texas Giving Day! Your organization must register...
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Rebecca Poling
Jul 15, 20221 min read
The Easiest Way to Start a Conversation with a Donor
Communicating with Major Donors, and Potential Major Donors is the most important aspect of donor development. But it's not all about...
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Rebecca Poling
Mar 25, 20223 min read
Are you at risk of losing your website?
So often, small nonprofit organizations don't have control over their websites. Usually, it's because they don't understand how they work...
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Rebecca Poling
Mar 21, 20222 min read
Foundational Fundraising for Growing Nonprofits
Many small nonprofits start with a simple website and a single method of accepting donations. There's nothing wrong with that. But as...
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Rebecca Poling
Mar 4, 20221 min read
Sedona Grants Program Accepting Applications
The City of Sedona small grants program is now accepting applications for fiscal year 2022-2023. The purpose of the grant program is to...
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Rebecca Poling
Mar 4, 20222 min read
Top 5 Ways to Optimize Your Online Donation Pages Today
According to fundraising research lab NextAfter, the conversion rate - the number of potential donors who visited the donation page of a...
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Rebecca Poling
Feb 1, 20221 min read
WalMart Local Communty Grants Open
WalMart's local community grants cycle opens today. WalMart offers local cash grants ranging from $250 to $5,000. These local grants are...
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Rebecca Poling
Jan 21, 20221 min read
Staffing Crisis Applies to Animal Welfare, Too.
Experts weighed in on the staffing crisis as it applies to animal shelters recently, and they've got some good insights. The first, I...
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Rebecca Poling
Dec 23, 20212 min read
If Only I had a Crystal Ball
There has been so much talk about the Pandemic and its economic impact. There has been a lot of loud speculation that younger generations...
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Rebecca Poling
Jun 17, 20211 min read
Think you know your donors? The research may surprise you.
No matter what type of work you are doing, knowing who donates the most, how, and where can help you prioritize your resources most...
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Rebecca Poling
Mar 15, 20212 min read
Recommendation: Rules of the Road
Years ago, every Facebook page included posting guidelines - often called "Rules of the Road" to let visitors know what comments would be...
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Rebecca Poling
Feb 23, 20215 min read
Lobbying Restrictions for 501(c)(3) Administrators
Lobbying and grassroots advocacy are great ways to further your mission and have a broader impact, but the amount of lobbying a 501(c)(3)...
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Rebecca Poling
Dec 31, 20201 min read
2021 - Another Challenging Year for Fundraising
The Tax Cuts and Jobs Act, signed into law on December 22, 2017 significantly raised the Standard Deduction. Raising the standard...
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Rebecca Poling
Dec 29, 20201 min read
Arizona Gives Day is April 6, 2021
This year Arizona Gives Day takes place on Tuesday April 6, 2021. If you're not familiar with #AZGives, it's an annual giving movement...
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Rebecca Poling
Dec 25, 20201 min read
Top 6 Keys To Successful Events
Successful events don't just happen. They take planning, organization and commitment. Whether the purpose of your event is to raise...
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Rebecca Poling
Dec 22, 20201 min read
3 Grant-Writing Concepts You Need To Know
Anyone can write a grant, but to write a successful grant request requires more than just good communication skills and a balanced...
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Rebecca Poling
Dec 20, 20201 min read
What's In Your Social Media Plan?
Every nonprofit organization should be leveraging social media for fundraising and reputation management, but to take full advantage of...
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